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Fifth Avenue South

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649 Fifth Avenue South
Downtown Naples
Naples, Florida 34102


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Discover All that 5th Avenue South has to Offer 5th Avenue South is an irresistible mix of glamour and laid-back ease. Historic and modern architecture blend together here in eclectic sophistication, while tropical blooms and lush greenery grace the pedestrian-friendly promenades, and each storefront is filled with wonderful finds and delights.

One of the nation’s most exclusive addresses, 5th Avenue South stretches from Tamiami Trail to the Gulf of Mexico in Old Naples, and is home to upscale fashion and jewelry, spas, one-of-a-kind gifts, artwork, home décor, fine dining, and entertainment – everything that our discerning residents and visitors have come to expect of Naples

Fifth Avenue South Naples History
If these sidewalks could talk!
Over the decades, 5th Avenue South has flourished and reinvented itself. One thing that hasn’t changed is that the Avenue is still the heart and soul of Naples. The gathering and meeting place where businesses thrive, day-to-day life happens, and a vibrant nightlife is found. And where an afternoon errand may include a stop at the beach to watch a stunning sunset.

1920 Since the 1920s, 5th Avenue South has been Naples’ unofficial “Main Street.” At that time, the main street consisted of a few businesses located on 5th about three blocks east and west of 9th Street South: Ed Frank’s Garage and his small block of shops, the Chamber of Commerce, telephone company, train depot, Jack “Doc” Prince’s Naples Liquors, a gas station, Hixon’s Sundries and Club 41. The junction of 5th Avenue South and 9th Street South (aka U.S. 41 and the Tamiami Trail) was known as “Four Corners,” where, in 1948, Naples’ first traffic light was installed!

In 1923, Ed Frank’s Garage near 10th Street was the first commercial building on 5th Avenue South. The Franks lived upstairs and Mrs. Frank would throw her table scraps to alligators in the swamp below. One of the first settlers in the area, the Frank family owned Naples’ first car dealership, and Ed invented the first swamp buggy.

On January 7, 1927, the Orange Blossom Special first rolled into the Naples Seaboard Air Line Passenger Station. The last train to leave the Depot was in 1971 when the service was discontinued. Now, fully restored to its original elegance, the building currently houses the Naples Depot Museum. The museum welcomes visitors back to the railroading boom days of the Roaring Twenties and explains how generations of Southwest Floridians used trade and travel to transform Naples into the Gulf Coast destination it is today.

Anyone familiar with Naples won’t be surprised to learn that, in the 1930s, there was a small golf course located at the end of Fifth near the beach. In the 1930s, there was a small golf course located at the end of 5th near the beach. In 1932, a plane piloted by Charles “Lucky” Lindbergh landed somewhere on those links as the Lindberghs had a retreat on Sanibel Island and would often “drop in” to pick up supplies. In the early days, Club 41 was a favorite of locals and visitors alike. According to rumor, Gary Cooper, Lawrence Tibbets, Gertrude Lawrence and perhaps Gloria Swanson were among the guests who frequented the Club.

The sidewalks of 5th Avenue South got an earful at The Rexall Drug Store on the corner of Fifth and Eighth Street South! The benches in front of the store were a meeting place for local businessmen while the comic book racks inside the drugstore were a meeting place for local children!

5th Avenue South continued to flourish during the 1940s, and 1950s. In 1949, the town’s first bank, The Bank of Naples, officially opened for business on 5th Avenue South, catty-corner from the telephone company. Assistant cashier, Mamie Tooke, often called the Mother of Naples, was instrumental in teaching residents how to budget and save their money, and many of those original depositors became large landowners! In 1989, The Bank of Naples became Barnett Bank, and today is Bank of America.

A family synonymous with Naples and with quality service opened the Sunshine Supermarket which operated at the corner of 5th Avenue South and 7th Street for many years. Today the Wynn family still owns the property and has expanded their business holdings to include Sunshine Ace Hardware and Wynn’s Grocers, still a part of downtown.

By the late 1940s, downtown Naples and 5th Avenue South were becoming not just a place for commerce, but a cultural destination as well. In 1949, the development of Cambier Park was underway. Today the Park is a destination for concerts, festivals and movie nights along with providing venues for tennis, play, picnicking and shuffle board. Today, the park borders two world-class cultural destinations—the Naples Art Association and the City’s Norris Center featuring The Gulfshore Playhouse.

In 1960, Hurricane Donna struck the Gulf Coast and impacted a number of the buildings and landscape of 5th Avenue. By the mid-1960s, 5th Avenue was making a come-back and a real estate boom was in full swing. As the late 1960s and 70s rolled around, newer more modern shopping centers were popping up on the outskirts of downtown, creating new destinations for shopping, dining and entertainment.

5th Avenue South continued to flourish well into the early 1990s, but felt the impacts of growth outside of downtown. In the early 1990s, Naples-area business owners and civic leaders recognized the importance of a cohesive plan for the 5th Avenue South district and engaged the assistance of renowned urban planner Andres Duany. With his guidance, an already fashionable street was transformed into Southwest Florida’s premier shopping, dining, cultural and performing arts destination.

The cultural renaissance fully took root in 1997 with the opening of the Sugden Community Theatre in the heart of 5th. Home to the Naples Players, the Sugden Theatre planted a seed that has helped 5th Avenue South develop into an enviable cultural scene with a focus on arts and music.

If these sidewalks could talk! They would invite you to stroll up and down the Avenue under clear blue skies, stopping to shop, chat, meet a friend, get a bite to eat and enjoy life in Naples, as locals and visitors alike have been doing for nearly a hundred years!

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