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Pure Florida

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1200 Fifth Avenue South
Naples, Florida 34102


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Pure Florida - Welcome
Pure Florida was started in 2009 by father and son team Captains Lance and Harry Julian, and they have been involved on the water all of their lives. Tourism has been an enormous part of that and the art of providing people with a fantastic experience is what they are out to accomplish.

Through their film company Marine Team International, Harry and Lance have both traveled the world extensively offering them a “behind the camera” perspective of what works and what doesn’t work in tourism, meaning that they have stayed in the forefront of ideas and innovation in this field. Having lived in Hawaii where tourism is vital, simple ideas were built on and taken to New Zealand where a struggling water tourism idea was taken to new heights in the mid 80’s. Those simple ideas continue to be evident in Auckland. Coming to Naples provided another outlet for greater development of another tourism business which is today PURE FLORIDA.

Naples Water Activities
Deep Sea Fishing
You like catching big fish right? Of course you do! On our Naples deep sea fishing sea excursions in the Gulf of Mexico, we mainly go bottom fishing for Grouper and Snapper, although, there are many other varieties of fish that we will target depending on the time of year. Your offshore fishing journey starts at the waterfront at Naples Tin City. You will then travel south on the Gordon River through Naples Bay. From there we turn right, and head west through Gordon Pass out to the magnificent Gulf of Mexico where hungry fish are just waiting for your arrival.
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Calm Bay Fishing
If you and your friends and family enjoy fishing but prefer calm waters or want to experience a glorious sunset while you are fishing, then our Naples coastal fishing trips are perfect for you. On these fishing voyages land always remains in sight and the fish are just as eager for a free meal as they are in the deep sea! Pure Florida coastal & calm bay fishing trips are ideal and recommended for families with small children ages 4-12 years old because the fishing trip takes less time than our deep sea trips, and yet the opportunities for catching fish are just as plenty. Grouper, snapper, kings, sharks, redfish, snook, and tarpon are just a few of the varieties of fish we target.
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Private Fishing Charters in Naples
Pure Florida private fishing charters offer you a bit of Deep Sea fishing and Calm Bay fishing. This fishing option is a fantastic opportunity for families to enjoy fishing off coast, with land always in sight from the boat. With that said, if you and your group are keen anglers, and would like to venture out further, a distance of about 9 miles will take you to natural reefs and yet reasonably shallow depths.
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Best Sightseeing Cruises in Naples
At Pure Florida’s Naples location you’ll get a unique sightseeing cruise where our incredibly friendly, experiences, and knowledgeable staff will deliver interesting stories and historical insight about the beautiful Naples Bay and Gordon Pass waterways. This sightseeing tour is ideal for the entire family, group events, and even a romantic date.
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Naples Sunset Cruises
Join us for a breathtaking sunset when you visit Pure Florida’s Naples location. Our sunset cruises in Naples offer you the opportunity to unplug and unwind while you experience the beauty of a sunset on the Gulf of Mexico. The sunset tour is an ideal outing for the entire family, and is perfect for a romantic date. You might even be lucky enough to enjoy the occasional dolphins frolicking alongside the boat.
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Boat Rentals in Naples FL
If you are looking to spend a wonderful day with family and friends on the water in Naples, and want to be at the helm on one of our rental boats, then please do contact us today. Our rental boats have a ten passenger capacity, and are perfect for exploring the Naples inland waterways, or shelling on a nearby barrier island.
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Naples Eco Tours, Shelling, and Dolphin Tours
Pure Florida’s dolphin, shelling, and Eco tour is a 3 hour experience where you will walk away with memories that will last long into the future. The dolphin watch cruise (also known as our Eco tour) is the perfect opportunity to enjoy and take in all that nature has to offer in its spectacular beauty. You will also have the opportunity to wander the sands of Keewaydin Island which is the entrance to the 10,000 islands.
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Jet Ski Rentals Naples
Experience Naples Florida on the water and be at the helm of your own rented jet ski. No matter if you choose two or three hours, or decide to rent a jetski for the full day, you are sure to enjoy the inner coastal water ways, and the Northern 10,000 islands where you can get up close and personal to some of the wildlife, and friendly dolphins.
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